Bankwest in stadium name bid
Bankwest has thrown its hat into the ring for the multimillion-dollar naming rights to Perth Stadium.
The WA-founded lender is believed to be one of a number of major organisations in serious contention for the rights, which are said to be worth up to $10.5 million over four years.
Bankwest declines to comment on potential sponsorships as a matter of policy.
However, as a so-called consumer-facing company with national ambitions, it is just the type of business seen getting genuine marketing benefit from a naming rights deal.
Bankwest handed over its big east coast corporate customers to its parent, Commonwealth Bank, earlier this year.
But the increased brand exposure derived from a partnership with a new, high-profile, multisports stadium would support its efforts to attract more retail and small business customers outside WA.
National energy companies such as Alinta and AGL, the latter newly arrived in WA and a sponsor of the West Coast Eagles, are also seen as a natural fit with the stadium.
Alinta is believed to have looked at the rights but opted against pursuing them.
VenuesLive, which operates the stadium on behalf of the State Government, said yesterday that it had spoken with “a number of local and national organisations about the various commercial opportunities available” at the $1 billion facility.
“Befitting the unique opportunity that the stadium naming rights provides, there has been and continues to be significant interest from a range of wellknown companies,” it said.
However, “inappropriate” sponsors, thought to include alcohol or tobacco firms, would not be considered.