De­mand for dress hire in­spires Col­li­sion of de­signs

The West Australian - - AAA WEEKEND -

There’s no deny­ing de­signer dress hire is here to stay. The op­tion to hire a de­signer dress or out­fit for that spe­cial oc­ca­sion rather than sav­ing up to buy some­thing that may end up sit­ting in your wardrobe is be­com­ing more and more pop­u­lar among women.

It’s a band­wagon that

Hay­ley Hardisty ,of

Su­bi­aco’s Hush Hire Bou­tique, jumped on to early on. Five years later, she has hun­dreds of de­signer dresses in­clud­ing those from Alex Perry, Rachel Gil­bert and

Ni­cola Finetti. She hires out at least 30 gowns out a week in sizes 4-20.

Three years ago, Hardisty be­gan in­ject­ing her own style into the busi­ness she owns and runs, with her own line of de­signs, Col­li­sion by Hush.

“Every­one seems to wants more of my de­signs and less of other de­sign­ers,” she told AAA Week­end.

“Be­cause every­one wants dif­fer­ent. They don’t want to at­tend an event wear­ing the same thing as every­one else.”

Re­cently spot­ted in her cre­ations are Love Is­land’s Tayla Damir, blog­ger Rayne Em­b­ley and a hand­ful of WAGS who at­tended the Brown­low, Doig and John Wors­fold medals. But she has no plans to ex­pand a line be­yond her store just yet.

“At this stage, I would like to keep it ex­clu­sive to Hush so peo­ple come to me,” she said.

Hardisty also jug­gles two other ven­tures, Ce­biche Swimwear and Tiny Trea­sures, which she runs un­der the in­spi­ra­tion of her two young daugh­ters.

“I don’t sleep,” she laughed. “I have the kids and once the kids go to bed, I start de­sign­ing.”

Ear­lier this week, she pro­moted a $79 spring rac­ing spe­cial, which in­cludes hire of not just a dress but also millinery, shoes and all the ac­ces­sories you need — and the phone hasn’t stopped ring­ing.

“I get a lot out of styling peo­ple — the big­gest thing is styling some­one’s out­fit from top to toe,” she said. “It’s way more im­por­tant to me than money.”

Krys­tal San­ders

Pic­ture: Si­mon Santi

Hush Hire Bou­tique owner Hay­ley Hardisty with her a dress by her own la­bel Col­li­sion by Hush.

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