Demand for dress hire inspires Collision of designs
There’s no denying designer dress hire is here to stay. The option to hire a designer dress or outfit for that special occasion rather than saving up to buy something that may end up sitting in your wardrobe is becoming more and more popular among women.
It’s a bandwagon that
Hayley Hardisty ,of
Subiaco’s Hush Hire Boutique, jumped on to early on. Five years later, she has hundreds of designer dresses including those from Alex Perry, Rachel Gilbert and
Nicola Finetti. She hires out at least 30 gowns out a week in sizes 4-20.
Three years ago, Hardisty began injecting her own style into the business she owns and runs, with her own line of designs, Collision by Hush.
“Everyone seems to wants more of my designs and less of other designers,” she told AAA Weekend.
“Because everyone wants different. They don’t want to attend an event wearing the same thing as everyone else.”
Recently spotted in her creations are Love Island’s Tayla Damir, blogger Rayne Embley and a handful of WAGS who attended the Brownlow, Doig and John Worsfold medals. But she has no plans to expand a line beyond her store just yet.
“At this stage, I would like to keep it exclusive to Hush so people come to me,” she said.
Hardisty also juggles two other ventures, Cebiche Swimwear and Tiny Treasures, which she runs under the inspiration of her two young daughters.
“I don’t sleep,” she laughed. “I have the kids and once the kids go to bed, I start designing.”
Earlier this week, she promoted a $79 spring racing special, which includes hire of not just a dress but also millinery, shoes and all the accessories you need — and the phone hasn’t stopped ringing.
“I get a lot out of styling people — the biggest thing is styling someone’s outfit from top to toe,” she said. “It’s way more important to me than money.”
Hush Hire Boutique owner Hayley Hardisty with her a dress by her own label Collision by Hush.