Diplomatic action over lamb ad
AFTER generating a huge amount of debate and controversy, India’s own government has called for Australia’s new lamb ad to be trashed, labelling it “offensive”.
The ad, titled “You Never Lamb Alone”, launched by Meat and Livestock Australia (MLA) on September 4, outraged thousands of Hindus after it featured Lord Ganesha, a revered Hindu deity, “toasting lamb” as “the meat we can all eat”.
Only, Lord Ganesha is a vegetarian.
Australia’s Hindu community called for action and the Indian Government has since lodged an official diplomatic complaint.
In a press release, the High Commission of India said it had made a “démarche” to the Department of Foreign Affairs and Trade, the Department of Communication and Arts and the Department of Agriculture over the “insensitive” ad.
Universal Society of Hinduism president Rajan Zed condemned the clip in the US and called for MLA to apologise or risk a worldwide boycott.
Mr Zed also called for MLA board chair Michele Allan and managing director Richard Norton to resign.
‘INSENSITIVE’: MLA’s lamb ad has caused controversy.