Diplo­matic ac­tion over lamb ad

The Western Star - - RURAL WEEKLY -

AF­TER gen­er­at­ing a huge amount of de­bate and con­tro­versy, In­dia’s own gov­ern­ment has called for Aus­tralia’s new lamb ad to be trashed, la­belling it “of­fen­sive”.

The ad, ti­tled “You Never Lamb Alone”, launched by Meat and Live­stock Aus­tralia (MLA) on Septem­ber 4, out­raged thou­sands of Hin­dus af­ter it fea­tured Lord Gane­sha, a revered Hindu de­ity, “toast­ing lamb” as “the meat we can all eat”.

Only, Lord Gane­sha is a veg­e­tar­ian.

Aus­tralia’s Hindu com­mu­nity called for ac­tion and the In­dian Gov­ern­ment has since lodged an of­fi­cial diplo­matic com­plaint.

In a press re­lease, the High Com­mis­sion of In­dia said it had made a “dé­marche” to the Depart­ment of For­eign Af­fairs and Trade, the Depart­ment of Com­mu­ni­ca­tion and Arts and the Depart­ment of Agri­cul­ture over the “in­sen­si­tive” ad.

Uni­ver­sal So­ci­ety of Hin­duism pres­i­dent Ra­jan Zed con­demned the clip in the US and called for MLA to apol­o­gise or risk a world­wide boy­cott.

Mr Zed also called for MLA board chair Michele Al­lan and man­ag­ing di­rec­tor Richard Nor­ton to re­sign.

PHOTO: CON­TRIB­UTED

‘IN­SEN­SI­TIVE’: MLA’s lamb ad has caused con­tro­versy.

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