Wel­come to the first is­sue of The Works, a quar­terly re­port on news­pa­pers and their au­di­ences.

The Works - - FRONT PAGE - Mark Hol­lands

It has been de­signed to shine a light on the ar­ray of me­dia for­mats that news­pa­per pub­lish­ers em­brace in the dig­i­tal age, and the rich au­di­ences who en­gage with their jour­nal­ism.

It is easy to sim­ply make the point that news­pa­pers are more than just the print prod­uct. That’s ob­vi­ous af­ter al­most decades of in­ter­net pub­lish­ing. Yet, one should not eas­ily dis­miss the in­cred­i­ble reach and in­flu­ence that tra­di­tional print jour­nal­ism en­joys within our society.

The most se­nior ad­ver­tis­ing buy­ers, most re­cently GroupM chair­man John Steed­man, are now ques­tion­ing the wis­dom of mov­ing away from print, and they recog­nise the pow­er­ful role print can per­form for mar­keters.


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