Welcome to the first issue of The Works, a quarterly report on newspapers and their audiences.
It has been designed to shine a light on the array of media formats that newspaper publishers embrace in the digital age, and the rich audiences who engage with their journalism.
It is easy to simply make the point that newspapers are more than just the print product. That’s obvious after almost decades of internet publishing. Yet, one should not easily dismiss the incredible reach and influence that traditional print journalism enjoys within our society.
The most senior advertising buyers, most recently GroupM chairman John Steedman, are now questioning the wisdom of moving away from print, and they recognise the powerful role print can perform for marketers.