New era

The Works - - MULTIPLATFORM. -

News­pa­per pub­lish­ers are syn­ony­mous with print but they also pro­duce a va­ri­ety of dig­i­tal con­tent, com­bin­ing video and au­dio with pho­tog­ra­phy and the writ­ten word.

The strat­egy is sim­ple – make con­tent avail­able to au­di­ences as and when they want it.

Even in this new era of frag­mented me­dia, Aus­tralians choose print con­tent on a mas­sive scale.

More than 4 in 5 read a news­pa­per ev­ery month, whether it be paid or free, lo­cal or na­tional.

News­pa­per jour­nal­ism also reaches a mass au­di­ence on the web, with nearly half of all Aus­tralians con­sum­ing this way.

Tablet and smart­phone are smaller seg­ments cur­rently but grow­ing as con­sumers adopt new wire­less de­vices as in­no­va­tions in con­sumer tech­nol­ogy come on to the mar­ket.

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