Newspaper publishers are synonymous with print but they also produce a variety of digital content, combining video and audio with photography and the written word.
The strategy is simple – make content available to audiences as and when they want it.
Even in this new era of fragmented media, Australians choose print content on a massive scale.
More than 4 in 5 read a newspaper every month, whether it be paid or free, local or national.
Newspaper journalism also reaches a mass audience on the web, with nearly half of all Australians consuming this way.
Tablet and smartphone are smaller segments currently but growing as consumers adopt new wireless devices as innovations in consumer technology come on to the market.