The whole picture
Innovation in consumer technology has inspired change in traditional newspaper offerings to capitalise on new audience opportunities.
Two of the four key newspaper platforms – tablet and smartphone – are yet to reach commercial maturity. Audience measurement has struggled to keep up, and it is only with the advent of the audience survey emma™ that publishers are able to paint the full picture for advertisers.
In the six months since emma launched, the total newspaper audience – for print and digital – has hovered around 16 million. The means of delivery may change, but the appetite for news and crafted content is greater than ever.