The whole pic­ture

The Works - - MULTIPLATFORM. -

In­no­va­tion in con­sumer tech­nol­ogy has in­spired change in tra­di­tional news­pa­per of­fer­ings to cap­i­talise on new au­di­ence op­por­tu­ni­ties.

Two of the four key news­pa­per plat­forms – tablet and smart­phone – are yet to reach com­mer­cial ma­tu­rity. Au­di­ence mea­sure­ment has strug­gled to keep up, and it is only with the ad­vent of the au­di­ence sur­vey emma™ that pub­lish­ers are able to paint the full pic­ture for ad­ver­tis­ers.

In the six months since emma launched, the to­tal news­pa­per au­di­ence – for print and dig­i­tal – has hov­ered around 16 mil­lion. The means of de­liv­ery may change, but the ap­petite for news and crafted con­tent is greater than ever.

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