The Works - - PRINT. -

The lat­est Nielsen Global Trust in Ad­ver­tis­ing and Brand Mes­sages re­port finds news­pa­per ed­i­to­rial con­tent is trusted more than “con­sumer opin­ions posted on­line”, the high­est scor­ing form of earned me­dia, and ranks sec­ond only to “rec­om­men­da­tions from peo­ple I know”.

Ad­ver­tis­ers ben­e­fit from as­so­ci­a­tion. News­pa­per ad­ver­tise­ments are trusted by 58 per cent of Aus­tralians, with TV the next most trusted paid medium (54%). On­line me­dia lag some way be­hind.

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