The Vir­tual Shop­per

The Works - - DIGITAL. -

On­line shop­ping is tak­ing dol­lars away from the high street. As con­sumers spend an in­creas­ing amount of in­ter­net time on mo­bile de­vices and less on PCs and lap­tops, the on­line shop­ping bat­tle­ground is shift­ing to smart­phones and tablets.

News­pa­pers serve up a dig­i­tal au­di­ence that is sig­nif­i­cantly more likely to shop on­line than other de­vice own­ers.

News­pa­per mo­bile and tablet users also have a higher propen­sity for other forms of on­line trans­ac­tion, such as mak­ing travel ar­range­ments.

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