83% of the population trust print newspapers to keep them informed of local, national and international events.
Travel sections and newspaper inserted magazines provide advertisers with large audiences that are predisposed to act on their content
Accuracy, balance and credibility are at the core of print journalism. That’s why 83 per cent of the population trust print newspapers to keep them informed of local, national and international events.
Newspapers play many important roles in society – informer, investigator, entertainer, analyst, and opinion-maker. Readers rely on print newspapers to provide current and in-depth coverage where other media can skate across the top of issues with sound bites and a reliance on vision rather than substance.
The search for MH370, the continued conflict in Ukraine and Barry O’Farrell’s resignation as Premier of New South Wales are recent examples of where publishers have deployed the unmatched resources of their newsrooms to achieve in-depth journalism, analysis and commentary for print and digital titles.
Some 9.3m Australians turn to a national or metropolitan newspapers for reliable insight and commentary on major news events.
Newspaper journalism also plays an important role at a local level.
Regional and community newspapers often act as community activists and agenda-setters.
Some 3.0 million Australians read a regional newspaper and 4.9 million read a community or suburban newspaper. Their value spreads across the news and advertising spectrum.
Readers love to keep tabs on their council, state of local crime and community events, but they also want to stay in touch with local shopping deals and the who’s who on the retail strip. Average issue readers of any newspaper of each type (National & Metro, Regional or Community). Totals equal more than 14.6m due to reader cross over.