Print

83% of the pop­u­la­tion trust print news­pa­pers to keep them in­formed of lo­cal, na­tional and in­ter­na­tional events.

The Works - - CONTENTS -

Travel sec­tions and news­pa­per in­serted mag­a­zines pro­vide ad­ver­tis­ers with large au­di­ences that are pre­dis­posed to act on their con­tent

Ac­cu­racy, bal­ance and cred­i­bil­ity are at the core of print jour­nal­ism. That’s why 83 per cent of the pop­u­la­tion trust print news­pa­pers to keep them in­formed of lo­cal, na­tional and in­ter­na­tional events.

News­pa­pers play many im­por­tant roles in so­ci­ety – in­former, in­ves­ti­ga­tor, en­ter­tainer, an­a­lyst, and opin­ion-maker. Read­ers rely on print news­pa­pers to pro­vide cur­rent and in-depth cov­er­age where other me­dia can skate across the top of is­sues with sound bites and a re­liance on vi­sion rather than sub­stance.

The search for MH370, the con­tin­ued con­flict in Ukraine and Barry O’Far­rell’s res­ig­na­tion as Premier of New South Wales are re­cent ex­am­ples of where pub­lish­ers have de­ployed the un­matched re­sources of their news­rooms to achieve in-depth jour­nal­ism, anal­y­sis and com­men­tary for print and dig­i­tal ti­tles.

Some 9.3m Aus­tralians turn to a na­tional or met­ro­pol­i­tan news­pa­pers for re­li­able in­sight and com­men­tary on ma­jor news events.

News­pa­per jour­nal­ism also plays an im­por­tant role at a lo­cal level.

Re­gional and com­mu­nity news­pa­pers of­ten act as com­mu­nity ac­tivists and agenda-set­ters.

Some 3.0 mil­lion Aus­tralians read a re­gional news­pa­per and 4.9 mil­lion read a com­mu­nity or sub­ur­ban news­pa­per. Their value spreads across the news and ad­ver­tis­ing spec­trum.

Read­ers love to keep tabs on their coun­cil, state of lo­cal crime and com­mu­nity events, but they also want to stay in touch with lo­cal shop­ping deals and the who’s who on the re­tail strip. Av­er­age is­sue read­ers of any news­pa­per of each type (Na­tional & Metro, Re­gional or Com­mu­nity). To­tals equal more than 14.6m due to reader cross over.

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