Dig­i­tal

The Works - - CONTENTS -

As dig­i­tal sub­scrip­tions grow strongly, news­pa­per au­di­ences prove to be heav­ily en­gaged on­line users across a range of ver­ti­cals

Lat­est fig­ures from the Au­dited Me­dia As­so­ci­a­tion of Aus­tralia (AMAA) show that 2.5 mil­lion read­ers had a dig­i­tal news­pa­per sub­scrip­tion in Q1 2014. Dig­i­tal sub­scrip­tions over­all more than dou­bled com­pared to the same pe­riod in 2013 (+129%).

Dig­i­tal sub­scrip­tions for week­day edi­tions of The Age, The Aus­tralian and The Syd­ney Morn­ing Her­ald had year on year growth of 132%. Th­ese news­pa­pers are the first for which year on year com­par­isons are pos­si­ble, so their fig­ures are a lead­ing in­di­ca­tor of how other pub­li­ca­tions will fare as fur­ther com­par­isons be­come pos­si­ble.

Many news­pa­pers have yet to start charg­ing for dig­i­tal con­tent. As they do, the ranks of dig­i­tal sub­scribers will con­tinue to grow.

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