Digital drives growth
Print remains the foundation for newspaper media, but the desire to consume content on the move is building audience figures.
All but a very few Australians interact with newspaper journalism with reach into the population at 93 per cent on a monthly basis. This is equivalent to 16.4 million people, the highest figure since emma measurement began.
Intense work by publishers to develop their digital products is paying off and achieving audience growth on all three platforms.
Some 53 per cent of Australians have accessed a newspaper website in the past four weeks, while tablet and mobile audiences now each command an audience of 2.9 million readers.
Print continues to deliver a huge mass audience at 14.6 million, or 83 per cent of the population.
In the six months to March 2014, the total newspaper media audience across print and digital platforms has grown by 600,000 readers. This has been driven by the move to digital products but it also means more people are reading newspaper content.