NIMble ads are print-perfect
A premium reading experience often comes in the form of glossy, full-colour magazines inserted into newspapers at no cost.
Their strength rests in the combination of topical, trusted editorial offered by newspapers with the visual and tactile pleasure of the glossy, photography-driven format.
Some 4.3 million Australians read this style of publication, known as NIMs ( newspaper-inserted magazines).
emma figures show this audience is an exclusive, educated and affluent section of society.
Some 31 per cent of NIMs readers fall into the social gradeA category.
Their average full-time personal income is $96,000, which is $18,000 more than the national average. These readers are also 23 per cent more likely to have a tertiary education than the general population.
The appeal to advertisers is the capacity to deliver their messages in an environment where readers are typically in a relaxed mindset, letting their imagination be ignited by writing and pictorial coverage of travel, entertainment, fashion and lifestyle.
This is a powerful moment in which advertisers can present products in credible publications with high production values.
The editorial style of content, combined with their durable format, means newspaper-inserted magazines lend themselves to being kept longer than traditional print newspapers. This gives readers and advertisers additional bang for their buck.