NIM­ble ads are print-per­fect

A pre­mium read­ing ex­pe­ri­ence of­ten comes in the form of glossy, full-colour mag­a­zines in­serted into news­pa­pers at no cost.

The Works - - PRINT -

Their strength rests in the com­bi­na­tion of top­i­cal, trusted ed­i­to­rial of­fered by news­pa­pers with the visual and tac­tile plea­sure of the glossy, pho­tog­ra­phy-driven for­mat.

Some 4.3 mil­lion Aus­tralians read this style of pub­li­ca­tion, known as NIMs ( news­pa­per-in­serted mag­a­zines).

emma fig­ures show this au­di­ence is an ex­clu­sive, ed­u­cated and af­flu­ent sec­tion of so­ci­ety.

Some 31 per cent of NIMs read­ers fall into the so­cial gradeA cat­e­gory.

Their av­er­age full-time per­sonal in­come is $96,000, which is $18,000 more than the na­tional av­er­age. Th­ese read­ers are also 23 per cent more likely to have a ter­tiary ed­u­ca­tion than the gen­eral pop­u­la­tion.

The ap­peal to ad­ver­tis­ers is the ca­pac­ity to de­liver their mes­sages in an en­vi­ron­ment where read­ers are typ­i­cally in a re­laxed mind­set, let­ting their imag­i­na­tion be ig­nited by writ­ing and pic­to­rial cov­er­age of travel, en­ter­tain­ment, fash­ion and life­style.

This is a pow­er­ful mo­ment in which ad­ver­tis­ers can present prod­ucts in cred­i­ble pub­li­ca­tions with high pro­duc­tion val­ues.

The ed­i­to­rial style of con­tent, com­bined with their durable for­mat, means news­pa­per-in­serted mag­a­zines lend them­selves to be­ing kept longer than tra­di­tional print news­pa­pers. This gives read­ers and ad­ver­tis­ers ad­di­tional bang for their buck.

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