Dig­i­tal

The Works - - CONTENTS -

The growth in mo­bile news­pa­per read­ers con­tin­ues to grow un­abated. We un­cover the mo­bile shop­ping habits of our au­di­ence and see that they are big e-spenders.

The growth in the num­ber of news­pa­per read­ers via mo­bile is ac­cel­er­at­ing.

Ac­cess to news­pa­per me­dia sites on smart­phones is up 22 per cent in the past year.

Three mil­lion Aus­tralians now use their mo­bile phone to read news­pa­per con­tent.

Ac­cess­ing news­pa­per me­dia via mo­bile de­vices is now com­mon­place – one third of the en­tire au­di­ence ac­cess news­pa­pers ei­ther on a tablet or a smart­phone.

Pub­lish­ers have in­vested heav­ily in their mo­bile sites to en­sure mo­bile read­ers – and the emerg­ing ad­ver­tis­ing mar­ket – have a pos­i­tive ex­pe­ri­ence.

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