The growth in mobile newspaper readers continues to grow unabated. We uncover the mobile shopping habits of our audience and see that they are big e-spenders.
The growth in the number of newspaper readers via mobile is accelerating.
Access to newspaper media sites on smartphones is up 22 per cent in the past year.
Three million Australians now use their mobile phone to read newspaper content.
Accessing newspaper media via mobile devices is now commonplace – one third of the entire audience access newspapers either on a tablet or a smartphone.
Publishers have invested heavily in their mobile sites to ensure mobile readers – and the emerging advertising market – have a positive experience.