Weekend newspapers are consumed by readers in a different setting to weekday editions.
Weekend newspapers provide advertisers a platform to reach readers who are highly engaged and in a relaxed state of mind.
Without the distractions of a working weekday, millions of Australians unwind with a weekend newspaper, whether in their lounge room or local coffee shop.
Readers typically take a more leisurely approach to weekend newspapers. In response, weekend newspapers offer a longer form of journalism compared with weekday editions, providing detailed analysis of economic, political and social issues at home and abroad. They contain a compelling diversity of sections, ranging from finance to sport, to entertainment.
Additionally, newspaper-inserted magazines (NIMs) present quality newspaper editorial content in a glossy magazine format that keeps readers entertained throughout the week.