Week­end news­pa­pers are con­sumed by read­ers in a dif­fer­ent set­ting to week­day edi­tions.

The Works - - CONTENTS -

Week­end news­pa­pers pro­vide ad­ver­tis­ers a plat­form to reach read­ers who are highly en­gaged and in a re­laxed state of mind.

With­out the dis­trac­tions of a work­ing week­day, mil­lions of Aus­tralians un­wind with a week­end news­pa­per, whether in their lounge room or lo­cal cof­fee shop.

Read­ers typ­i­cally take a more leisurely ap­proach to week­end news­pa­pers. In re­sponse, week­end news­pa­pers of­fer a longer form of jour­nal­ism com­pared with week­day edi­tions, pro­vid­ing de­tailed anal­y­sis of eco­nomic, po­lit­i­cal and so­cial is­sues at home and abroad. They con­tain a com­pelling di­ver­sity of sec­tions, rang­ing from fi­nance to sport, to en­ter­tain­ment.

Ad­di­tion­ally, news­pa­per-in­serted mag­a­zines (NIMs) present qual­ity news­pa­per ed­i­to­rial con­tent in a glossy mag­a­zine for­mat that keeps read­ers en­ter­tained through­out the week.

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