We’re on the e-money

The Works - - DIGITAL -

The dig­i­tal news­pa­per au­di­ence is an ac­tive e-spender. Read­ers are more likely to com­plete a num­ber of cash trans­ac­tions on­line than oth­ers.

When it comes to on­line shop­ping, they are 38 per cent more likely to have made an on­line pur­chase in the past four weeks than non-read­ers.

C2C sites, such as EBay and Gumtree are also popular. News­pa­per me­dia read­ers are 33 per cent more likely to trans­act us­ing this type of sales plat­form than non-read­ers.

It’s not just shop­ping that news­pa­pers’ dig­i­tal au­di­ence con­duct on­line. Read­ers are 29 per cent more likely to do their per­sonal bank­ing and pay their bills on­line.

This dig­i­tal au­di­ence also has its fair share of pun­ters.

One in four has placed a bet on­line in the past month.

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