We’re on the e-money
The digital newspaper audience is an active e-spender. Readers are more likely to complete a number of cash transactions online than others.
When it comes to online shopping, they are 38 per cent more likely to have made an online purchase in the past four weeks than non-readers.
C2C sites, such as EBay and Gumtree are also popular. Newspaper media readers are 33 per cent more likely to transact using this type of sales platform than non-readers.
It’s not just shopping that newspapers’ digital audience conduct online. Readers are 29 per cent more likely to do their personal banking and pay their bills online.
This digital audience also has its fair share of punters.
One in four has placed a bet online in the past month.