It’s clas­si­fied in­for­ma­tion

The Works - - DIGITAL -

Dig­i­tal me­dia has rev­o­lu­tionised clas­si­fied ads. Stand­alone pub­lisher sites across re­cruit­ment, real es­tate and car sales, draw mo­bile view­ers in their droves.

In any given week, some 278,000 job-seek­ers visit a pub­lisher owned re­cruit­ment site us­ing a tablet or mo­bile de­vice search­ing for their dream job, ac­cord­ing to new emma data.

More than a quar­ter of a mil­lion rev-heads used their phone or tablet to visit pub­lisher-owned sites, such as Cars­guide and Drive Life, look­ing for a new ride.

Real es­tate sites, such as Do- main and realestate.com.au, are among the most popular sites in Aus­tralia with 1.3 mil­lion house-hunters us­ing their phone or tablet to house-hunt.

The “Aus­tralian Dream” may be harder to achieve for buy­ers but that’s not stop­ping them keep­ing tabs on the mar­ket.

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