Crowd-sourc­ing big num­bers

News­pa­per sport sec­tions are well sup­ported

The Works - - SPORTS -

Just un­der 5 mil­lion Aus­tralians read a sports sec­tion of a print news­pa­per ev­ery week. Most are male but some 40 per cent are fe­male.

Week­ends are peak time for sport sec- tion read­er­ship as sports fans search for pre- and post- game anal­y­sis. Satur­day sports sec­tions reach of 2.2 mil­lion read­ers while Sun­day sports sec­tion have an av­er­age read­er­ship of 2.6 mil­lion.

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