Crowd-sourcing big numbers
Newspaper sport sections are well supported
Just under 5 million Australians read a sports section of a print newspaper every week. Most are male but some 40 per cent are female.
Weekends are peak time for sport sec- tion readership as sports fans search for pre- and post- game analysis. Saturday sports sections reach of 2.2 million readers while Sunday sports section have an average readership of 2.6 million.