An active audience.
emma data shows readers are an active bunch with 7 in 10 having done some exercise in the last four weeks. They’re running, swimming, going to the gym or playing an organised sport.
This figure will undoubtedly rise with summer on its way.
One in five readers take part in organised sport either individually or for a team.
Newspaper readers also like to keep loose and limber. Some 1.7 million readers have practised yoga or Pilates in the past four weeks, and some 1.4 million have a personal trainer or attend fitness instruction class.