An ac­tive au­di­ence.

The Works - - FRONT PAGE -

emma data shows read­ers are an ac­tive bunch with 7 in 10 hav­ing done some ex­er­cise in the last four weeks. They’re run­ning, swimming, go­ing to the gym or play­ing an or­gan­ised sport.

This fig­ure will un­doubt­edly rise with sum­mer on its way.

One in five read­ers take part in or­gan­ised sport ei­ther in­di­vid­u­ally or for a team.

News­pa­per read­ers also like to keep loose and lim­ber. Some 1.7 mil­lion read­ers have prac­tised yoga or Pi­lates in the past four weeks, and some 1.4 mil­lion have a per­sonal trainer or at­tend fit­ness in­struc­tion class.

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