Print is still the preferred format even though digital readership is growing rapidly. For an advertiser wanting to build reach quickly, a print-based campaign remains the most effective choice.
A campaign using national and metropolitan editions reaches 10.5 million Australians each week – that’s 60 per cent of the population.
Reach efficiency varies in terms of specific demographics. The major titles are read weekly by 74 percent of over 55s. They are the most reluctant digital demographic but still, 337,000 aged 55+ will consume journalism on a device. Even in this demographic, mobiles and tablets add another two points of reach.