One (million) for the road
More than one million cars are sold in Australia each year and emma data shows that newspapers are the most trusted media source of advice when purchasing a car.
Some 2.2 million readers look at the motoring section in newspapers each week for in-depth reviews of new models and detailed information on related products and services, from fuel to finance.
Motoring section readers are a lucrative audience who trust newspapers to provide them with the quality guidance they need to make sure their next car is the perfect purchase.
Some 345,000 readers of motoring sections are actively thinking about buying a car in the next 12 months.
The readers of motoring sections are 42 per cent more likely to buy a new car than the general public. The average motor section reader intends to spend $33,000 on their next set of wheels, according to emma.