Cut-Through fac­tor

The Works - - MULTIPLATFORM -

- er­ship across print and dig­i­tal over a four-week pe­riod stands at 16.3 mil­lion, a 2 per cent in­crease on the pre­vi­ous year.

shows this rise in read­er­ship is keep­ing pace with pop­u­la­tion growth, as news­pa­per me­dia cent of those aged 14 and older.

Metro ti­tles lead the way in terms of cross-plat­form read­er­ship num­bers. The Syd­ney Morn­ing Her­ald re­mains Aus­tralia’s mostread news­pa­per, with 5.3 mil­lion print and dig­i­tal read­ers, fol­lowed by The Daily Tele­graph mil­lion).

Pub­lish­ers’ on­line prod­ucts con­tinue to thrive, com­bin­ing with the strong print read­er­ship to de­liver an at­trac­tive propo­si­tion for ad­ver­tis­ers.

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