All about me!

The Works - - MULTIPLATFORM -

Some 83 per cent of dig­i­tal read­ers pick up a news­pa­per, and con­versely most read­ers of printed news­pa­pers ac­cess choice of me­dia of­ten de­pends on the time of day and their sit­u­a­tion.

Printed news­pa­pers are tra­di­tion­ally con­sumed heav­ily in the morn­ings - 41 per cent of read­ers pick up a print copy

Dig­i­tal read­ers ac­cess con­tent on­line through­out the day with us­age peak­ing be­tween mid­day and 4pm and then

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