Platform-hopping gets big numbers
- monality between total news media readers and social in social media usage by site and by how people access news content.
Penetration of the major social networking sites for print news media readers is close to the society average with 74 percent visiting Facebook and 20 percent going 73 and 21 percent respectively for print readers.
The penetration for digital news media readers is considerably higher. Segmenting by device, readers on mobiles are the heaviest Facebook and Twitter users - ter). Tablet users are more a greater proportion of