Plat­form-hop­ping gets big num­bers

The Works - - SOCIAL MEDIA -

- mon­al­ity be­tween to­tal news me­dia read­ers and so­cial in so­cial me­dia us­age by site and by how peo­ple ac­cess news con­tent.

Pen­e­tra­tion of the ma­jor so­cial net­work­ing sites for print news me­dia read­ers is close to the society av­er­age with 74 per­cent vis­it­ing Face­book and 20 per­cent go­ing 73 and 21 per­cent re­spec­tively for print read­ers.

The pen­e­tra­tion for dig­i­tal news me­dia read­ers is con­sid­er­ably higher. Seg­ment­ing by de­vice, read­ers on mo­biles are the heav­i­est Face­book and Twit­ter users - ter). Tablet users are more a greater pro­por­tion of

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