Get­ting the word out

The Works - - SOCIAL MEDIA -

- est in news and com­men­tary goes be­yond the printed page. They’re more likely to be in­volved in blog­ging, as writ­ers and as read­ers, than non-news­pa­per con­sumers. or com­mented on a blog over a four-week pe­riod, of whom 20 per­cent did so us­ing a mo­bile de­vice. Read­ers of dig­i­tal news­pa­per con­tent were more ac­tive, with half of that au­di­ence say­ing they read a blog on a smart­phone.

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