93% 96% 93% Let’s get so­cial

The Works - - SOCIAL MEDIA -

Over a four week pe­riod, 16.3 mil­lion peo­ple read news me­dia in print or on­line, 13.8 mil­lion visit - lion do both.

The du­pli­ca­tion does not over­lap com­pletely.

Although 78 per­cent of news me­dia read­ers use so­cial me­dia, 22 per­cent do not. That means that news me­dia reach 3.5 mil­lion peo­ple that the top so­cial sites won’t.

These sites have an undu­pli­cated au­di­ence, but it’s much smaller. Only 7 per­cent of visi­tors to these sites don’t read news me­dia, an

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.