Make the tool do the work

The Works - - SPOTLIGHT -

• De­mo­graph­ics – age, sex, life-stage, in­come • At­ti­tudes on topics from health

• Shop­ping be­hav­iours • En­ter­tain­ment choices • news­pa­pers and magazine read­er­ship • Household de­mand – from al­co­hol

to cars to hol­i­days

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