3 #

The Works - - LOCAL AREA MARKETING -

means con­sumers have a good opin­ion about a brand or store. pres­ence of re­tail­ers in the com­mu­nity helps form a con­nec­tion be­tween brand and con­sumer.

Re­gional and com­mu­nity news­pa­pers have a strong re­la­tion­ship with their read­ers that ad­ver­tis­ers can har­ness to their in­sight into the strength of this re­la­tion­ship.

Some 6.3 mil­lion con­sumers say they look for­ward to read­ing their lo­cal news­pa­per3. Two in their lo­cal news­pa­per if it wasn’t avail­able.

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