- are the main measure of advertising ROI and local newspapers are proven to drive shoppers in-store.
The range of actions vary depending on the ad – a special hotline.
For bricks-and-mortar retail of course. Recent research publishing business owned by how powerful local newspapers are in attracting customers instore4.
in-store seeking what was featured in a sale ad in their local newspaper. Another two-thirds a similar number will visit an advertiser’s website. was the fact its branch managers all owned their franchise, rather than working for a big corporation. So, they had real skin in the game and would care more about their customers.
repositioning, BoQ ran full-page press ads starring Owner-Managers who declared why they’d joined the bank and what they hoped to achieve. likely to visit a store or business because of a newspaper ad compared with one seen on local TV and almost twice as likely as letterbox cata for local TV). More than ten times as likely to enquire about a product or service as a result of a newspaper ad compared with outdoor advertising outdoor advertising). More than three times as positively disposed towards newspaper advertisers than those that advertise via let- Regional newspaper
readers are7 Twice as likely to have enquired about a product or service because of a newspaper ad than one played on local radio. visited a store or business because of a newspaper ad vs local TV. Three times more likely to keep details of a newspaper ad than they are from let Sources