“Advertisers and media agencies are now experiencing a reinvigorated commercial partnership in which the integration of these assets are essential ingredients in a relationship based on an agreed understanding of needs and potential solutions”
The champagne hasn’t gone on ice and probably won’t – yet there are two anniversaries newspapers.
It was 150 years ago that William Bullock built a printing press with a continuous roll of paper.
Its creation in 1865 has transformed into what we recognise today as the modern-day printing press – thunderous and awe-inspiring machines, usually engineered in Switzerland or Germany, which produce millions of newspapers every day.
The Bullock press could print double-sided on eight kilometres of paper before the roll ran out. It is a foundation of modern news media, arguably more so than the Guttenberg and earlier that were better suited to books.
Fifty years before Bullock’s Andreas Bauer pressed the button on a steam-power doublecylinder press for The Times in
Our world, from that moment never be the same again. The Times became known as “The Thunderer” for its forthright editorial opinion and gave voice to argument and analysis of those who ruled society.
So, why no party hats and streamers?
The industry has moved on. Its focus has widened from production and copy sales to the creation of news brands that engage in our print and digital news publications, entertainment and community events.
Today, there is a myriad of ways a brand can tell its story through newspaper media. Advertisers and media agencies are now experiencing a reinvig- orated commercial partnership in which the integration of these assets are essential ingredients in a relationship based on an agreed understanding of needs and potential solutions.
This is underpinned by printed newspapers, which continue to be a most powerful media and attracting 14.5 million Australians each month, according to emma readership data.
- ians will engage with our media every month and, despite the digital mythology, newspapers continue to be the most common platform.
Some 56 per cent of newspaper readers also consume publisher content on the web. Digital-only readers number 1.5 million. One third of those ac
The allied story of demography is one of diversity. Across the industry the gender split is newspaper show strong gender skews. Technology, Motoring and Education sections are