So­cial ads by­pass many

The Works - - FRONT PAGE -

Brands that rely too heav­ily on so­cial me­dia ad­ver­tis­ing are likely to miss a large por­tion of po­ten­tial cus­tomers.

Face­book may be the dom­i­nant so­cial me­dia plat­form, but one in four, or 4.8 mil­lion con­sumers, did not use Face­book over a four week pe­riod, ac­cord­ing to emma.

In­sta­gram was ig­nored by 13.2 mil­lion shop­pers, LinkedIn failed to in­ter­est 14.6 mil­lion con­sumers and Twit­ter was over­looked by 14.4 mil­lion of the pop­u­la­tion.

Even the com­bined foot­print of Face­book, Twit­ter, In­sta­gram and LinkedIn still misses 4.2 mil­lion Aus­tralians over a four week pe­riod.

In­cor­po­rat­ing news­pa­per me­dia ad­ver­tis­ing in the mar­ket­ing mix al­lows brands to reach the con­sid­er­able num­ber of con­sumers un­in­ter­ested in so­cial net­work­ing.

Of the 4.2 mil­lion Aus­tralians who don’t use so­cial me­dia, 3.7 mil­lion read news­pa­per con­tent in print or on­line over the last four weeks.

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