Nine in ten Aus­tralians en­gag­ing with news­pa­per jour­nal­ism via print or dig­i­tal plat­forms

The Works - - NEWS -

Brands that rely too heav­ily on so­cial me­dia ad­ver­tis­ing are likely to miss a large por­tion of po­ten­tial cus­tomers. News­pa­per me­dia reaches con­sumers who by­pass so­cial net­work­ing.

Over a four week pe­riod, to­tal news­pa­per me­dia reaches 16.4 mil­lion read­ers.

Read­er­ship across dig­i­tal plat­forms re­mains strong at 11.6 mil­lion. While smart­phone read­er­ship leads the growth, up 15 per cent to 3.6 mil­lion read­ers, tablet read­er­ship is steady at 3 mil­lion read­ers. The ma­jor­ity of dig­i­tal read­ers – 9.8 mil­lion – still use PCs and lap­tops to ac­cess news­pa­per con­tent.

Print is still the pre­ferred medium for news­pa­per read­ers, with 13.8 mil­lion peo­ple read­ing print mast­heads.

Read­er­ship of print re­gional news­pa­pers re­mains strong, with al­most half (45%) of re­gional Aus­tralians pick­ing up a print copy of their lo­cal news­pa­per. Read­er­ship of re­gional news­pa­pers now stands at 3.9 mil­lion.

Com­mu­nity news­pa­pers also de­liver im­pres­sive num­bers in the metro re­gions. Lo­cal com­mu­nity news­pa­pers reach 42 per cent of res­i­dents in the five ma­jor metro mar­kets of Syd­ney, Mel­bourne, Bris­bane, Ade­laide and Perth. Across Aus­tralia, 5.1 mil­lion Aus­tralians now read their lo­cal news­pa­per.

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