Nine in ten Australians engaging with newspaper journalism via print or digital platforms
Brands that rely too heavily on social media advertising are likely to miss a large portion of potential customers. Newspaper media reaches consumers who bypass social networking.
Over a four week period, total newspaper media reaches 16.4 million readers.
Readership across digital platforms remains strong at 11.6 million. While smartphone readership leads the growth, up 15 per cent to 3.6 million readers, tablet readership is steady at 3 million readers. The majority of digital readers – 9.8 million – still use PCs and laptops to access newspaper content.
Print is still the preferred medium for newspaper readers, with 13.8 million people reading print mastheads.
Readership of print regional newspapers remains strong, with almost half (45%) of regional Australians picking up a print copy of their local newspaper. Readership of regional newspapers now stands at 3.9 million.
Community newspapers also deliver impressive numbers in the metro regions. Local community newspapers reach 42 per cent of residents in the five major metro markets of Sydney, Melbourne, Brisbane, Adelaide and Perth. Across Australia, 5.1 million Australians now read their local newspaper.