Newspapers most trusted medium in Australia
More shoppers than you might think cut out and use coupons and offers found in print newspapers.
Two in three adults picked up a metro or national newspaper in the last four weeks and are engaging across the full suite of publisher print products.
They continue to turn to print, expecting each edition to set the day’s news agenda, confident the journalism is accurate, informative and trustworthy. The evidence: the Nielsen 2015 Global Trust in Advertising Report, which reported that 58 per cent of Australians say they “completely” or “somewhat” trust editorial content.
The same holds true for newspaper advertising with 58 per cent completely or somewhat trusting the ads, ahead of all other traditional and online media.
Print has a strong foothold outside the metro markets as well. Last month, 3.9 million Australians read a regional newspaper in print.
Some 5.1 million Australians read their local newspaper last month.