Get Smart

The Works - - MULTIPLATFORM -

Smart­phones pro­vided the fastest grow­ing plat­form for news me­dia in 2015 Read­er­ship on mo­biles is up 15 per cent year on year to 3.6 mil­lion, ac­cord­ing to the lat­est emma data.

Over the past year, some 481,000 more read­ers ac­cessed news­pa­per jour­nal­ism via their smart­phones. The un­der 40s drove most of this growth, in­creas­ing 14 per cent from 2.2 mil­lion to 2.5 mil­lion.

This rise means that smart­phone read­er­ship was the best per­form­ing news­pa­per plat­form for 2015 in terms of growth.

Al­though some of this growth is due to an in­crease in the num­ber of smart­phone users na­tion­wide, it’s mainly been driven by more smart­phone own­ers seek­ing out news­pa­per con­tent.

Smart­phone own­er­ship in­creased from 70.1 per cent pen­e­tra­tion to 71.5 per cent, but the per­cent­age of own­ers read­ing on mo­biles jumped from 21.7 per cent to 24 per­cent.

Should read­er­ship growth con­tinue at its cur­rent rate, the smart­phone au­di­ence will break 4 mil­lion in 2016.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.