Fan belt

The Works - - PRINT -

Mo­tor­ing sec­tion read­ers are auto en­thu­si­asts, over-in­dex­ing against non-read­ers across a range of at­ti­tudes and be­hav­iours re­lat­ing to cars, says emma data.

Read­ers are 20 per cent more likely to pay for any op­tional ex­tras when buy­ing a new car, mak­ing them an at­trac­tive au­di­ence for car mak­ers.

Sec­tion read­ers are more likely to value speed and high per­for­mance (in­dex 117). This au­di­ence also put a pre­mium on slick looks.

They are 14 per cent more likely to buy a car with sporty good looks and 8 per cent more likely to buy stylish look­ing cars.

A par­tic­u­larly at­trac­tive qual­ity from an ad­ver­tiser’s pointof-view is that re­spon­dents say price is not the pri­mary con­sid­er­a­tion when buy­ing a car (in­dex 112).

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