A safe bet
Online betting brands can reach punters with digital newspaper advertising.
Two in three punters who placed a bet online last month read digital newspaper content over the same period.
Some 57 per cent of punters used a computer to access newspaper content, with one in three reading on their smartphone or tablet.
Tattersall’s online is the most popular betting site among digital newspaper audience, with 1.3 million readers in the past month. This is well ahead of Sportsbet, the second most visited site, which attracted 581,000 readers.