Change the channel
Some 64 per cent of regional consumers say most TV ads annoy them, according to emma.
Figures indicate that TV content is failing to hold the full attention of a large number of viewers in regional areas, with 30 per cent saying they surf the net while watching television.
Brands targeting regional Australians can switch marketing budget from TV to print newspapers and lift campaign effectiveness.
Data shows one in five regional Australians (21%) find print newspaper advertising more reliable than TV ads.