Change the chan­nel

The Works - - REGIONAL -

Some 64 per cent of re­gional con­sumers say most TV ads an­noy them, ac­cord­ing to emma.

Fig­ures in­di­cate that TV con­tent is fail­ing to hold the full at­ten­tion of a large num­ber of view­ers in re­gional ar­eas, with 30 per cent say­ing they surf the net while watch­ing tele­vi­sion.

Brands tar­get­ing re­gional Aus­tralians can switch mar­ket­ing bud­get from TV to print news­pa­pers and lift cam­paign ef­fec­tive­ness.

Data shows one in five re­gional Aus­tralians (21%) find print news­pa­per ad­ver­tis­ing more re­li­able than TV ads.

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