71%

The Works - - COVER STORY -

For 2016, term de­posits will be the most pop­u­lar fi­nan­cial prod­uct taken out by news­pa­per read­ers

Some 545,000 news­pa­per read­ers plan to ap­ply for a new credit card, while 515,000 in­tend to take out a per­sonal loan.

3D Tech to ex­cite con­sumers This year will see some ex­cit­ing de­vel­op­ments in the world of con­sumer tech­nol­ogy: • Google and Len­ovo plan to pro­duce the first con­sumer hand­set us­ing Pro­ject Tango 3D tech­nol­ogy. The de­vice, set to launch world­wide later this year, aims for a new gen­er­a­tion of smart devices that can be used for in­door map­ping, vir­tual en­ter­tain­ment and 3D imag­ing. • Vir­tual re­al­ity looks set to take off this year with Face­bookowned Ocu­lus now tak­ing pre-or­ders for its ea­gerlyan­tic­i­pated Rift VR head­sets. • The 4K high-def­i­ni­tion tele­vi­sion is the lat­est stan­dard for TV man­u­fac­tur­ers, who are rac­ing to pro­duce thin­ner, more spec­tac­u­lar dis­plays for those will­ing to pay a pre­mium for home en­ter­tain­ment. Con­sumer tech­nol­ogy com­pa­nies will want to stir up con­sumer in­ter­est in new prod­uct lines.

Fig­ures from emma show the news­pa­per me­dia au­di­ence are happy to spend their hard-earned cash on the lat­est gad­gets. News­pa­per read­ers switched on to new

tech­nol­ogy News­pa­per me­dia reaches nine in ten of the top 20 per cent of con­sumer spenders on au­dio-vis­ual and me­dia equip­ment.

Smart­phones will be the most pop­u­lar con­sumer tech prod­uct among the news­pa­per au­di­ence, with 1.3 mil­lion read­ers splash­ing out on a new hand­set,

Some 71 per cent of con­sumers who are con­sid­er­ing buy­ing a smart­phone read a news­pa­per in the past week.

Fig­ures show the dig­i­tal news­pa­per au­di­ence are just as happy to shop in-store as non-read­ers. Dig­i­tal read­ers are 16 per cent more likely to have vis­ited a con­sumer elec­tron­ics re­tailer in the past four weeks than the gen­eral pop­u­la­tion.

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