For 2016, term deposits will be the most popular financial product taken out by newspaper readers
Some 545,000 newspaper readers plan to apply for a new credit card, while 515,000 intend to take out a personal loan.
3D Tech to excite consumers This year will see some exciting developments in the world of consumer technology: • Google and Lenovo plan to produce the first consumer handset using Project Tango 3D technology. The device, set to launch worldwide later this year, aims for a new generation of smart devices that can be used for indoor mapping, virtual entertainment and 3D imaging. • Virtual reality looks set to take off this year with Facebookowned Oculus now taking pre-orders for its eagerlyanticipated Rift VR headsets. • The 4K high-definition television is the latest standard for TV manufacturers, who are racing to produce thinner, more spectacular displays for those willing to pay a premium for home entertainment. Consumer technology companies will want to stir up consumer interest in new product lines.
Figures from emma show the newspaper media audience are happy to spend their hard-earned cash on the latest gadgets. Newspaper readers switched on to new
technology Newspaper media reaches nine in ten of the top 20 per cent of consumer spenders on audio-visual and media equipment.
Smartphones will be the most popular consumer tech product among the newspaper audience, with 1.3 million readers splashing out on a new handset,
Some 71 per cent of consumers who are considering buying a smartphone read a newspaper in the past week.
Figures show the digital newspaper audience are just as happy to shop in-store as non-readers. Digital readers are 16 per cent more likely to have visited a consumer electronics retailer in the past four weeks than the general population.