Press into service
Some 77 per cent of readers say they prefer to use local trades and services
Locally-owned businesses are the foundation of strong communities. They sustain a vibrant town centre, creating jobs and servicing the area.
Data indicates readers of community newspapers look to support businesses in their neighbourhood where possible. Community readers over-index as users of local services compared to general population, according to emma.
When it comes to homeimprovement, readers look to local tradies. They are 30 per cent more likely to use local tradespeople for home renovations and 29 per cent more likely to employ a local gardening service.
Readers prefer to stay local when they want to smarten