Hot for prop­erty

Some 600,000 com­mu­nity news­pa­per read­ers are plan­ning to buy prop­erty in 2016

The Works - - COMMUNITY -

Real es­tate agents can reach a mul­ti­tude of po­ten­tial buy­ers by ad­ver­tis­ing in com­mu­nity news­pa­pers.

More than one in ten (12%) of lo­cal news­pa­per read­ers are con­sid­er­ing mov­ing in the next 12 months.

Most of th­ese, some 424,000 read­ers, are in the mar­ket for a new house, unit or apart­ment to live in. A fur­ther 232,000 read­ers are look­ing to buy an in­vest­ment prop­erty, and 196,000 are plan­ning to buy a se­cond home or hol­i­day house.

Com­mu­nity news­pa­per read­ers make up 40 per cent of the metro and 27 per cent of the to­tal in­vest­ment prop­erty mar­ket.

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