Hot for property
Some 600,000 community newspaper readers are planning to buy property in 2016
Real estate agents can reach a multitude of potential buyers by advertising in community newspapers.
More than one in ten (12%) of local newspaper readers are considering moving in the next 12 months.
Most of these, some 424,000 readers, are in the market for a new house, unit or apartment to live in. A further 232,000 readers are looking to buy an investment property, and 196,000 are planning to buy a second home or holiday house.
Community newspaper readers make up 40 per cent of the metro and 27 per cent of the total investment property market.