Just can’t get enough

The Works - - COMMUNITY -

Com­mu­nity news­pa­pers pro­vide read­ers with qual­ity re­port­ing on lo­cal news, usu­ally de­liv­ered di­rect to the door. emma data proves just how much read­ers en­joy th­ese news­pa­pers.

Two in three read­ers (66%) look for­ward to read­ing the next edi­tion of their lo­cal news­pa­per, and 69 per cent said they would miss their com­mu­nity news­pa­per if it was not avail­able.

This is also true for young read­ers. The un­der-25s, who are of­ten as­sumed to have lit­tle in­ter­est in their lo­cal com­mu­ni­ties, still con­sider their com­mu­nity news­pa­per im­por­tant. Some 40 per cent say they look for­ward to read­ing the next edi­tion, and 48 per cent say they would miss it if it wasn’t avail­able.

With this level of en­gage­ment, the fu­ture of com­mu­nity news­pa­pers looks bright.

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