Time Out (Melbourne) - - Made in Melbourne -

Want to take your pas­sion to the next level? Sarah We­ston is the re­tail, com­mis­sions and devel­op­ment man­ager for Craft Vic­to­ria, where she men­tors mem­bers in de­vel­op­ing their ca­reers as mak­ers

1 Tell a story

“One of the most crit­i­cal sell­ing tips that we teach at Craft is about nar­ra­tive and mak­ing nar­ra­tive very much part of your brand. If you can com­mu­ni­cate the speci­ficity of your craft process and the time and en­ergy that goes into cre­at­ing these works, then it’s eas­ier for peo­ple to con­nect with them and makes it a much more spe­cial ob­ject.”

2 Get in­surance

“If you’re start­ing to sell and you’re start­ing to do mar­kets, you have to have [prod­uct and pub­lic li­a­bil­ity] in­surance. Start­ing off from that pro­fes­sional stand­point is re­ally im­por­tant.”

3 De­velop a strong vis­ual lan­guage

“In this area of so­cial me­dia, the stan­dard of vis­ual com­mu­ni­ca­tion has ex­po­nen­tially grown. There’s an ex­pec­ta­tion that you can pro­mote your­self via so­cial me­dia or to a re­tailer or to a mar­ket with some beau­ti­ful im­ages of your work. It re­ally will help you to get press and me­dia, and mar­kets and re­tail­ers.”

4 Stand out in the mar­ket­place

“It’s all about find­ing your own unique voice. I al­ways find that when mak­ers start to think about their own his­tory and the way that they work and the ma­te­ri­als that they like to use, then that’s when you can re­ally see them find their voice in their body of work.”

5 Be­come a mem­ber of Craft Vic­to­ria

“We have mem­bers who work at all lev­els, from re­ally emerg­ing and mid-ca­reer to in­cred­i­bly es­tab­lished mak­ers. We of­fer a di­verse pro­gram that caters to all those dif­fer­ences, whether you want to learn how to build your own web­site, take pho­to­graphs of your work, learn how to do a mar­ket or write about your craft at an ex­hi­bi­tion level, or ap­ply for grants.”

Craft Vic­to­ria has been pro­vid­ing sup­port to mak­ers for 47 years. Mem­bers re­ceive pro­fes­sional devel­op­ment con­sul­ta­tions, a pro­file on the Craft Mem­bers page and an op­por­tu­nity to show­case work in the Craft store. Mem­ber­ships start at $100 per year. You can visit the Craft Vic­to­ria store at their new venue, open­ing in early Septem­ber. ■ à Wat­son Pl, Off Flin­ders Ln, Mel­bourne 3000. 03 9650 7775. www.craft.org.au. Mon-fri 11am-6pm; Sat 10am-5pm.

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