A day in the life
Design director, Lamborghini
I have a young son, so it’s a lively awakening. Time for a frst espresso and to catch the news on TV.
The shower is a good place to think creatively. I’ve had some of my best inspiration for new cars there. I’ll also think through how we’re going to present a strategic topic or the philosophy behind a design element.
Arriving at the factory, I see heritage shining through the museum windows. Every morning, I’m reminded this is a dream job
I greet every member of the team as they arrive. I make my frst calls with suppliers, or meet with one of our designers to share information progress and agree on direction.
The rest of the morning is a whirlwind, and I rush between meetings and my desk. Today we also have to prepare two trucks full of models departing for a big internal presentation at a secret location.
Time for some pasta in our wonderful canteen, where the whole company eats every day. It was expanded a few years ago, and it seemed huge, but there are many new staf joining as we head towards the arrival of the Urus.
Time for a meeting with CEO Stefano Domenicali and head of R&D Maurizio Reggiani. Like most meetings, we’re discussing future projects. We also have a fnal look at the latest racecar, the new Lamborghini Super Trofeo EVO that is about to be launched.
It’s time to catch up on emails, and I’m on the phone with my designer colleagues in Turin. I also run through the schedule for Frankfurt motor show, and a colleague from Lamborghini Polo Storico calls by to discuss a particularly interesting car that is in for restoration
A meeting with the team that is organising a fantastic exhibition in Saint Petersburg in the Museum of Modern Art, called Lamborghini: Design Legend. The Lamborghini design team, many of whom are very talented artists, have prepared some very big paintings as well as sketches and models for this event.
When I’m working in Sant’Agata, I try to be disciplined and get home to spend at least some time with my family. The Lamborghini calendar is a very full one: we are an international brand with events all year round across the world.
We have dinner with a typical EmiliaRomagna prosciutto, a mixed salad and a Lambrusco. We chat about everything, but my son is learning all about Lamborghini models at the moment and it’s his favourite topic. He’s only three, but he’s an expert.
Sometimes you might fnd me reaching for a sketch pad if my wife is busy trying to get our son to sleep. It might be an existing car or an idea in my mind. I also take lots of inspiration from what I see around me, for example in the shapes found in nature or in another engineering or technology sector. Sometimes I go to sleep still drawing in my head. A designer can never stop sketching.