A day in the life

De­sign di­rec­tor, Lam­borgh­ini

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I have a young son, so it’s a lively awak­en­ing. Time for a frst espresso and to catch the news on TV.


The shower is a good place to think cre­atively. I’ve had some of my best in­spi­ra­tion for new cars there. I’ll also think through how we’re go­ing to present a strate­gic topic or the phi­los­o­phy be­hind a de­sign el­e­ment.


Ar­riv­ing at the fac­tory, I see her­itage shin­ing through the mu­seum win­dows. Ev­ery morn­ing, I’m re­minded this is a dream job



I greet ev­ery mem­ber of the team as they ar­rive. I make my frst calls with sup­pli­ers, or meet with one of our de­sign­ers to share in­for­ma­tion progress and agree on di­rec­tion.


The rest of the morn­ing is a whirl­wind, and I rush be­tween meet­ings and my desk. To­day we also have to pre­pare two trucks full of mod­els de­part­ing for a big in­ter­nal pre­sen­ta­tion at a se­cret lo­ca­tion.


Time for some pasta in our won­der­ful can­teen, where the whole com­pany eats ev­ery day. It was ex­panded a few years ago, and it seemed huge, but there are many new staf join­ing as we head to­wards the ar­rival of the Urus.


Time for a meet­ing with CEO Ste­fano Domeni­cali and head of R&D Mau­r­izio Reg­giani. Like most meet­ings, we’re dis­cussing fu­ture projects. We also have a fnal look at the lat­est race­car, the new Lam­borgh­ini Su­per Tro­feo EVO that is about to be launched.


It’s time to catch up on emails, and I’m on the phone with my de­signer col­leagues in Turin. I also run through the sched­ule for Frank­furt mo­tor show, and a col­league from Lam­borgh­ini Polo Storico calls by to dis­cuss a par­tic­u­larly in­ter­est­ing car that is in for restora­tion



A meet­ing with the team that is or­gan­is­ing a fan­tas­tic ex­hi­bi­tion in Saint Peters­burg in the Mu­seum of Modern Art, called Lam­borgh­ini: De­sign Leg­end. The Lam­borgh­ini de­sign team, many of whom are very tal­ented artists, have pre­pared some very big paint­ings as well as sketches and mod­els for this event.


When I’m work­ing in Sant’Agata, I try to be dis­ci­plined and get home to spend at least some time with my fam­ily. The Lam­borgh­ini cal­en­dar is a very full one: we are an in­ter­na­tional brand with events all year round across the world.


We have din­ner with a typ­i­cal Emil­i­aRo­magna pro­sciutto, a mixed salad and a Lam­br­usco. We chat about ev­ery­thing, but my son is learn­ing all about Lam­borgh­ini mod­els at the mo­ment and it’s his favourite topic. He’s only three, but he’s an ex­pert.


Some­times you might fnd me reach­ing for a sketch pad if my wife is busy try­ing to get our son to sleep. It might be an ex­ist­ing car or an idea in my mind. I also take lots of in­spi­ra­tion from what I see around me, for ex­am­ple in the shapes found in na­ture or in another en­gi­neer­ing or tech­nol­ogy sec­tor. Some­times I go to sleep still draw­ing in my head. A de­signer can never stop sketch­ing.


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