NOMADS DRIVE TREND
The serviced apartment sector is seeing an increase in road-tripping tribes punctuating their travels with more comfortable stopovers, according to Oaks Hotels & Resorts. Parents are packing up the family home, pulling the kids out of school and setting Google Maps to “explore” in search of an all-Aussie, off-road adventure.
Recent forecasts by the Caravan Industry Association of Australia tip Aussies will take off on 11.9 million domestic caravan and camping trips this year. Hoteliers are recognising the demand for affordable, selfcontained accommodation in key stop-off points to break up lengthy expeditions.
“What starts out as a two or three-month stint away from home can often turn into 12 months or longer and subsequently we’ve noticed a rise in families seeking a brief reprieve from life on the road and the creature comforts a home base can bring,” Minor Hotels Australia and New Zealand chief operating officer Craig Hooley says.
“Our properties in road-tripping hot spots such as Broome, Darwin, Port Douglas, Port Stephens and the Sunshine Coast have welcomed nomadic families from all over.
“With the freedom to travel off-peak, these families can also take advantage of excellent accommodation deals.”
Testament to this movement is travelling tribe The Blonde Nomads (pictured).
Recently stopping off at Oaks Cable Beach Sanctuary in Broome as part of their lap of Australia, Tracy, Rob, Marli and Ziggy aim to inspire other families to leave routine and embark on an adventure.