Coastal life ap­peals

Townsville Bulletin - - Investor -

IT’S mid­week dur­ing the Christ­mas break and most of us are fi­nally en­joy­ing the op­por­tu­nity to put the feet up for a short time.

With this pa­per cov­er­ing a wide coastal area, chances are that most of its read­ers are en­joy­ing a sea breeze, or are at least a short drive away from do­ing so.

This can de­velop a de­sire to be do­ing this more of­ten.

North Queens­land is ob­vi­ously a worth­while des­ti­na­tion for any seachang­ers — but not just for the re­laxed lifestyle.

T h e t h i n g a b o u t a s e a c h a n g e i s t h a t t h e changer is of­ten look­ing for flex­i­bil­ity in lifestyle and not just a sea view and a good book.

The facts are that em­ploy­ment growth is con­tin­u­ing in North Queens­land, and as a re­sult flex­i­bil­ity in the em­ploy­ment mar­ket is ex­pand­ing. The skill lev­els of the seachang­ers, par­tic­u­larly those in early re­tire­ment, are be­com­ing in­creas­ingly at­trac­tive.

The prop­erty mar­ket in North Queens­land is still com­par­a­tively af­ford­able against most other ma­jor cen­tres, even though we have been ex­pe­ri­enc­ing con­sis­tently good value growth for five years, and some of the south­ern cen­tres have had a tougher time in the past two years.

It is the main­stream mar­ket that stands to en­joy the most ben­e­fit seachang­ers.

When look­ing at a num­ber of bou­tique mar­kets along t h e c e n t r a l and north Queens­land coast­line, so many blocks of land have been pur­chased by buy­ers from south­ern states that the re­spec­tive en­claves would hardly un­der­stand the rel­e­vance of a ma­roon jer­sey.



The facts are, though, that many of th­ese lots have not been built on.

When the ad­dresses of pur­chasers of main­stream prop­erty in the big­ger re­gional cities like Mackay, Thuringowa and Townsville are re­searched, the growth in vol­ume of sales to out-of-town pur­chasers is far higher in the past two years than in any pre­vi­ous pe­riod.

Now it is more dif­fi­cult to de­ter­mine if th­ese pur­chasers are gen­er­ally over 50 and fit the seachanger mould.

His­tor­i­cally, the pop­u­la­tion growth in the twin cities has tended to­wards the young fam­i­lies, at­tracted by em­ploy­ment, af­ford­abil­ity of hous­ing and the ac­ces­si­bil­ity of our cities.

How­ever, the greater the profile of the re­gion, and the fur­ther re­in­force­ment of em­ploy­ment prospects, the more likely it is that the seachange de­mo­graphic will un­der­stand the at­trac­tions our re­gion of­fer. If you are over 50 and visit­ing our re­gion for the first time, hang around and smell the frangi­pa­nis.

RE­LAXED LIV­ING . . . Saun­ders Beach is an at­trac­tive op­tion for seachang­ers

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