LCD TVs size up
The war has raged for years. Plasma and LCD proponents have bickered, postured and picked at each other, with both claiming their technology to be superior in the battle of the big screens.
But after years of intense competition, LCD activists are now claiming victory in this war, with new technology so advanced, they claim, that it will increasingly isolate plasma televisions over the next few years.
Until recently, LCD was hampered by limited screen sizes, poor contrast and slow screen response times unsuited to fast-moving action such as Formula One racing.
But with a 250cm screen produced for the first time, 165cm televisions poised to arrive in Australian stores, further technology gains and likely price falls, LCD’s future — like its screens — seems brighter than ever.
LCD televisions do not reflect light, are comparatively lightweight and easier to mount on walls, use less electricity than plasma and usually have a longer life span.
It is long-time LCD proponent Sharp that has fired the latest salvo at plasma with the use of eighth-generation glass panels.
It has allowed the company to produce the world’s largest commercially available high-definition LCD television, at 165cm.
Sharp Australia managing director Denis Kerr said consumers had no trouble handling the $26,000 price tag.
Other LCD TVs in Sharp’s new line, such as the 117cm and 145cm models, are due to arrive in Australia at the start of next year.