LCD TVs size up

Townsville Bulletin - - Savvy -

The war has raged for years. Plasma and LCD pro­po­nents have bick­ered, pos­tured and picked at each other, with both claim­ing their tech­nol­ogy to be su­pe­rior in the bat­tle of the big screens.

But af­ter years of in­tense com­pe­ti­tion, LCD ac­tivists are now claim­ing vic­tory in this war, with new tech­nol­ogy so ad­vanced, they claim, that it will in­creas­ingly iso­late plasma tele­vi­sions over the next few years.

Un­til re­cently, LCD was ham­pered by lim­ited screen sizes, poor con­trast and slow screen re­sponse times un­suited to fast-mov­ing ac­tion such as For­mula One rac­ing.

But with a 250cm screen pro­duced for the first time, 165cm tele­vi­sions poised to ar­rive in Aus­tralian stores, fur­ther tech­nol­ogy gains and likely price falls, LCD’s fu­ture — like its screens — seems brighter than ever.

LCD tele­vi­sions do not re­flect light, are com­par­a­tively light­weight and eas­ier to mount on walls, use less elec­tric­ity than plasma and usu­ally have a longer life span.

It is long-time LCD pro­po­nent Sharp that has fired the latest salvo at plasma with the use of eighth-gen­er­a­tion glass pan­els.

It has al­lowed the com­pany to pro­duce the world’s largest com­mer­cially avail­able high-def­i­ni­tion LCD television, at 165cm.

Sharp Aus­tralia man­ag­ing di­rec­tor De­nis Kerr said con­sumers had no trou­ble han­dling the $26,000 price tag.

Other LCD TVs in Sharp’s new line, such as the 117cm and 145cm mod­els, are due to ar­rive in Aus­tralia at the start of next year.

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