Subaru un­wa­ver­ing

Townsville Bulletin - - Cars Guide -

ACUT-PRICE push that has given Subaru a huge sales boost in Bri­tain has been re­jected here. Subaru Aus­tralia says it will not sell the front-wheeldrive Im­preza with a 1.5-litre en­gine and a sub-$20,000 start­ing price to lift its sales. ‘‘I’ll kick that into touch,’’ Subaru Aus­tralia man­ag­ing di­rec­tor Nick Se­nior says. ‘‘It’s not re­al­is­tic. We would not have a front-wheel-drive car, be­cause that’s not con­sis­tent with our all-wheel-drive strat­egy. It’s been in place for a decade now and been one of the key rea­sons for the brand’s suc­cess in Aus­tralia. Aus­tralia is the world’s third-largest Subaru mar­ket and con­tribut­ing to that suc­cess is our un­wa­ver­ing com­mit­ment to this AWD strat­egy and build­ing brand growth.’’ Im­preza prices start at $23,990. How­ever, Se­nior says Subaru has a lot hap­pen­ing, start­ing late next year. ‘‘We will launch the next gen­er­a­tion Im­preza in the third quar­ter of next year,’’ he says. ‘‘This will be the first all-new Im­preza since ba­si­cally the launch in 1993. ‘‘Af­ter that, we have a whole-new Forester, which will be 2008, and af­ter that in 2009 will be the all-new Lib­erty and Out­back.’’

Subaru Aus­tralia will not fol­low Bri­tain in in­tro­duc­ing a cut-price front-wheel-drive Im­preza

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