NRL chiefs cop the tip

Townsville Bulletin - - Sport -

THE mar­ket­ing guru be­hind NFL Su­per Bowl cham­pi­ons the Green Bay Pack­ers has ad­dressed NRL chief ex­ec­u­tives in a bid to help clubs max­imise their po­ten­tial in a sat­u­rated sport­ing mar­ket. Craig Ben­zel, Pack­ers mar­ket­ing boss, gave a pre­sen­ta­tion at yes­ter­day’s CEO con­fer­ence in Syd­ney. In a city of roughly 100,000, the Pack­ers have sold out ev­ery home match since 1960 and have a wait­ing list for sea­son tick­ets of over 85,000. ‘‘ He talked about sales and mar­ket­ing and his role, and what they’ve done as a com­mu­nity-based club,’’ Can­ter­bury boss Todd Green­berg said.

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