Build­ing a fu­ture

Townsville tech com­pany reaches for stars

Townsville Bulletin - - Investor - by Tony Rag­gatt tony. rag­gatt@ townsville­bul­letin. com. au

EMERG­ING Townsville com­pany Build­ing In­dus­try On­line Pty Ltd is the next ris­ing star in Aus­tralia’s tech­nol­ogy sec­tor.

Cer­tainly, the North Queens­land ad­viser to a Fed­eral Gov­ern­ment busi­ness de­vel­op­ment pro­gram Peter Tow­ers who has pro­vided ad­vice on the com­pany’s ex­pan­sion plans, sees a bright fu­ture for the busi­ness.

‘‘ I think it is go­ing to be an out­stand­ing busi­ness,’’ Mr Tow­ers said.

‘‘ You have only to look at some of the new builders that are com­ing up.’’

Build­ing In­dus­try On­line, launched by Townsville en­tre­pre­neur Tanya Stain­ton in 2008, has pi­o­neered a pro­ject ad­min­is­tra­tion and net­work­ing por­tal to man­age doc­u­men­ta­tion and com­mu­ni­ca­tion flow be­tween builders, trades -peo­ple, sup­pli­ers and sul­tants.

The com­pany has 6500 mem­bers through out Queens­land in­clud­ing some prom­i­nent builders who have recog­nised the por­tal’s ad­van­tages for sav­ing time and cost on projects.

Build­ing In­dus­try On­line is now pre­par­ing for ex­pan­sion into NSW and Vic­to­ria in 2011-12.

Fed­eral Gov­ern­ment pro­gram Com­mer­cial­is­ing Emerg­ing Tech­nol­ogy pro­vided as­sis­tance with mar­ket re­search, busi­ness plan­ning and in­tel­lec­tual prop­erty strat­egy for the ex­pan­sion.

Ms Stain­ton said she was now meet­ing with po­ten­tial in­vestors about rais­ing fi­nance for its growth.

‘‘It’s ex­cit­ing t o cre­ate some­thing and to have it grow,’’ Ms Stain­ton said.

‘‘ The sup­port and guid­ance that ( the pro­gram) gave, as well as fi­nan­cial sup­port to help to pay for con­sul­tants, has been ex­cep­tional.’’

The pro­gram co-or­di­nated a de­tailed re­view of in­tel­lec­tual prop­erty strate­gies and helped com­pile a mar­ket re­search and busi­ness plan­ning doc­u­ment.

New soft­ware will be writ- ten to com­ply with dif­fer­ent l aws and op­er­at­ing pro­ce­dures within the build­ing and sub-con­tract­ing in­dus­tries in NSW and Vic­to­ria.

Mr Tow­ers said Ms Stain­ton was a very good plan­ner with a good web de­vel­op­ment team.

‘‘ She is a good op­er­a­tor and not timid about get­ting ad­vice,’’ he said.

‘‘ A lot of small busi­ness peo­ple are timid and over­awed by pro­fes­sion­als but she knows what she wants and ex­pects to get that from peo­ple.

‘‘ I think this is go­ing to be one of the stars com­ing out of the COMET pro­gram.’’

The worth of on-line com­pa­nies es­tab­lish­ing niche mar­kets was re­in­forced last year with the pur­chase of trans-Tas­man elec­tronic ten­der­ing busi­ness Ten­der­link for $ 16.4m by Fair­fax Me­dia.

Ac­com­mo­da­tion com­pany Wo­tif, an­other pro­gram re­cip­i­ent, was a $ 100 mil­lion earner for its Bris­bane cre­ator Graeme Wood.

Ms Stain­ton said she started BIO as some­thing to do while she looked af­ter her four chil­dren.

‘‘ It was go­ing to be some­thing lo­cally, then Queens­land and now we are look­ing na­tion­ally,’’ she said.

PI­O­NEER­ING: Build­ing In­dus­try On­line man­ag­ing di­rec­tor Tanya Stain­ton

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