Small bak­eries un­fazed by price war Hardly bread­line

Townsville Bulletin - - News - by Andy Toul­son andy. toul­son@ townsville­bul­letin. com. au

BUSI­NESS AS USUAL: Three Loaves Bake­house owner/ man­ager Nancy John­son THERE’S a world of dif­fer­ence be­tween a finely crafted au­then­tic prod­uct true to its her­itage, and a cheap knock­off.

And in the cut-price bread war hap­pen­ing in Townsville be­tween ma­jor su­per­mar­kets – with the price of home­brand bread be­ing slashed as low as $ 1.19 a loaf – the prod­ucts of i nde­pen­dent bak­eries are with­stand­ing the price on­slaught.

Spokes­peo­ple for Coles and Wool­worths both said ru­mours they had dropped bread prices as low as $ 1 a loaf were purely ‘‘ ur­ban myth’’.

Wo o l w o r t h s s a i d t h e i r home­brand bread price of $ 1.19 a loaf had been in place for some time, but con­firmed they had dropped the prices on a range of branded bread lines.

Con­trary to fears that the re­duced prices through the ma­jor chains would have a neg­a­tive im­pact on trade for the smaller op­er­a­tors, Townsville’s in­de­pen­dent bak­eries are flour­ish­ing.

A r t i s a n b a k e r y T h r e e Loaves said they could barely keep up with cus­tomer de­mand for their daily range of fresh-baked breads.

O w n e r / ma n a g e r

N a n c y John­son said their busi­ness had not been af­fected by the su­per­mar­ket bread price war.

The sen­ti­ments were echoed b y o t h e r i n d e p e n d e n t bak­eries around town, in­clud­ing Rollin’ Dough in Her­mit Park, who said they had ex­pe­ri­enced no down­turn in trade at all.

Cur­ra­jong’s Walk­ers Hot Bread also said while trade had slowed a lit­tle, it was mi­nor com­pared to what they feared would hap­pen.

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