Small bakeries unfazed by price war Hardly breadline
BUSINESS AS USUAL: Three Loaves Bakehouse owner/ manager Nancy Johnson THERE’S a world of difference between a finely crafted authentic product true to its heritage, and a cheap knockoff.
And in the cut-price bread war happening in Townsville between major supermarkets – with the price of homebrand bread being slashed as low as $ 1.19 a loaf – the products of i ndependent bakeries are withstanding the price onslaught.
Spokespeople for Coles and Woolworths both said rumours they had dropped bread prices as low as $ 1 a loaf were purely ‘‘ urban myth’’.
Wo o l w o r t h s s a i d t h e i r homebrand bread price of $ 1.19 a loaf had been in place for some time, but confirmed they had dropped the prices on a range of branded bread lines.
Contrary to fears that the reduced prices through the major chains would have a negative impact on trade for the smaller operators, Townsville’s independent bakeries are flourishing.
A r t i s a n b a k e r y T h r e e Loaves said they could barely keep up with customer demand for their daily range of fresh-baked breads.
O w n e r / ma n a g e r
N a n c y Johnson said their business had not been affected by the supermarket bread price war.
The sentiments were echoed b y o t h e r i n d e p e n d e n t bakeries around town, including Rollin’ Dough in Hermit Park, who said they had experienced no downturn in trade at all.
Currajong’s Walkers Hot Bread also said while trade had slowed a little, it was minor compared to what they feared would happen.