Animalia al­lows chil­dren to join the app revo­lu­tion

Townsville Bulletin - - NQ Life -

CHIL­DREN’S apps, from books to ed­u­ca­tional games, have boomed since the iPad was re­leased less than a year ago.

So much so that the team that put one of Aus­tralia’s favourite chil­dren’s books – Animalia – on the iPad wor­ries that even a much-loved ti­tle can eas­ily get lost in the App Store.

The Base Fac­tory group, in­clud­ing chil­dren’s book lover Neil Lawrence, formed around Animalia au­thor and artist Graeme Base to bring his 1986 kids’ clas­sic to dig­i­tal life.

Mr Lawrence has ad­mit­ted that if asked what an app was five years ago he wouldn’t have had any idea.

‘‘ I love chil­dren’s books and board games,’’ he said.

‘‘ I worked on board games for peo­ple like Rex Hunt and I have al­ways loved Graeme Base’s work.’’

Mr Lawrence dipped his toe in the app mar­ket when he joined for­mer crick­eter Max Walker to build the Mel­bourne Cup iPhone app in 2009.

He then had a chance meet­ing with Base which set off a se­ries of events that led to Animalia jump­ing off the printed page and into the No. 1 spot in Ap­ple’s iBook store in Aus­tralia, the US, New Zealand and Canada.

First, the team gave Base’s book The Le­gend Of The Golden Snail a dig­i­tal edge, build­ing an Aug­mented Re­al­ity fea­ture in which spe­cial sym­bols in the book are pho­tographed with a we­b­cam. Af­ter

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